Everyday you may run into someone that says, “Hey, wouldn’t this be a great business idea? You could make so much money!” Most people who say this just leave the ideas in their head or forget about them. They never really take the next steps into turning them into an actual business or researching the potential behind their ideas. Typically, this is what separates the entrepreneurial mindset from that of an employee. The employee mindset keeps smart, hardworking people at their jobs working for the man their entire lives hoping to have enough cash by age 65 to retire comfortably. The entrepreneur will really disect the idea, find out it’s strengths, weaknesses, threats, and opportunities to see if it a plausible concept to put time & money into. The answer to the question in the title is to just sack up and do it. Start your business and see where it takes you. There should be alot of preparation involved, though, to make sure you’re allocating your resources accordingly to make consistent profits. Here are some steps to getting to that next level of “Should I really start this business?”
Ask for opinions from friends, family, co-workers, etc.
You’re your own worst critic. You’re also your #1 fan. When you come up with a great business idea, there always seems to be that natural instinct to think positively on the subject. “There’s nothing that could go wrong!” “I am going to make so much money!” That’s great and that’s always a great start into turning an idea into a profitable venture. However, to be prepared for obstacles, you really need to have them in the front of your mind. Tell friends and family about your idea. They may laugh at you and you might even be embarrassed to bring it up. The benefit in this is to gain outside insight that you can put into your SWOT Analysis. You may find competitors you didn’t even know about. Competitors with a better value-added than your original idea had even come up with. Costs associated with your business may come out of conversations that you didn’t think of. They also may help you with new value-added strategiesor different services, or ways to upsell that you originally didn’t think of. Outside criticism may harm your motivation, but you need to take it with a grain of salt and see it is a market analysis of how potentially profitable, or potentially weak your business could be.
Research your Business idea and create a Business Plan
Once you put the idea on paper, new ideas or threats may jump out at you that you really didn’t know about. Also, how are you going to make money? First 3-6-9 months? What’s your break-even point? You really need to lay out a comprehensive revenue model for your business to see if 1) the idea is even plausible financially and 2) When am I going to make my investment back. Putting all of this down on paper can truly put everything into perspective. This alone may be able to help answer questions such as: When can I quit my day job? How much of my own money do I need to put towards this venture? How much money will I make? What are my costs?
Also, when I say research. I mean, try to find out the ins and outs of all your competition. Find out what they’re doing, how they’re doing it, how much they charge, etc. This may generate some ideas for you. Also, this may help you come up with value-added strategies to seperate yourself from your competition. With my business, I even went as far as to call account representatives of my competitors to find out more about what their business does, how they do things, and what they’re sales strategy is. You really need to have the end-user in mind when you’re developing a business idea. Picture yourself on a sales call or explaining your business to a customer and how it will add value to them. If you feel uncomfortable with your current ”elevator speech” then re-vamp it until it makes sense to you and your customers first.
Also, research the costs. Vendors provide quotes on their websites most of the time. Even little things like marketing materials, envelopes, etc. need to be taken into account. If a supplier/vendor doesn’t have a quote on their website, you usually need to call the 800 # on the website and talk to someone over the phone.
Go out and do the things that need to be done
Most often you’ll have a great idea and it’ll just sit in your head. Find the motivation to get up and start doing the necessary things to get the ball rolling and get the process in motion. I’ve written posts on keeping yourself motivated. My motivation is money so I read tons of articles, listen to books on tape, etc. about wealth building. The point I’m trying to make is that if you’re not motivated, the idea will just sit there. Most Entrepreneur’s either have that spontanious personality to them to ”JUST DO IT” or they’re calm and collected and find inner-motivation. Whatever the case, if you have a good idea that you truly think could be profitable and you’ll have fun doing it, start researching it. Start talking about it and put a gameplan together.
I have a huge problem with procrastination at work. I put off things I don’t want to do until the last minute or just drop the ball on them completely. I’m not talking about big items of my day, but little things that will get me to an outcome. This is the same thing with your business. No one’s telling you to do it, there’s no boss breathing down your neck saying, “Why haven’t you started your business yet?”. It’s easy to procrastinate. The thing here is to keep yourself motivated and think of your business as a hobby. You need to like to do it or you need to like the idea that you’re going to make a ton of money doing it. Check out my motivation category for more thoughts on entrepreneur motivation.
After you’ve calculated the benefits and the risks involved with your idea is up to you to make the most of it. Get motivated, research it, and just do it.
Filed under: Business Ideas, Entrepreneurship, motivation | Tagged: Business Ideas, Entrepreneurship, motivation, start-up, SWOT Analysis | 1 Comment »